Businesses for sale Melbourne, Business Appraisals, Negotiation & Mergers, Melbourne, Victoria, Australia
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The Sellability Score
Listing Details


The business is a niche online marketplace, allowing sellers to promote their unique range of Australian made products directly to the customers. There is a full ecommerce platform custom built to support the buy/sell between customers directly with the sellers. The main source of revenue for the business is from fees paid by the sellers for using the site.
Over the last 12 months:
• The site has handled the sales of over 60,000 items with total value in excess of $1,200,000
• The site has over 30,000 (opt-in) and 110,000 general users (login account)
• Active social media presence with:
o Facebook - over 40,000 likes
o Instagram - over 6,000 followers
o Pinterest - over 1,000 followers
o Twitter - over 4,000 followers
• High conversation rate from regular email campaigns with average email open rate of 20-24%.
• The main sources of traffics are Organic Search 42%, Direct 28%, Referral 21% and Social Media 8%.
• The fully developed platform provides an affordable online “display shelf space” for the sellers to promote and sell niche products to a targeted audience:
o The site provides the medium for buyers and sellers to find each other
o The seller operates their own online store and is responsible for handling all interaction with customers including stock, postage, warranty and payment.
o Sellers need to register for an account and are bound by the terms and conditions of the site.
Opportunity for the new owner:
• Established business with high brand recognition within its niche.
• Potential for further growth taking advantage of brand “Australia”.
• Easy to operate business with no stock required.
• Full online operation that can run anywhere.
• Excellent springboard into existing online community to offer additional services.
After building the business to its current level, the current owner is not able to devote more attention due to changes in personal circumstances. This provides an ideal opportunity for a new owner to take control of the market place and grow it to its next level.
ASKING PRICE: $180,000 (negotiable)

Other Details

Type: Business
Study: Yes
Furnished: Yes

Broker Details

Hurst Partners Business Brokers & Consultants
276 High Street,
KEW VIC 3101
Phone: 61 3 9813 8299

Contact: Denise Hall
Phone: +613 9813 8299

276 High Street KEW VIC 3101     ::     Tel : + 61 3 9813 8299