How to Build and Sell your Business as a Content Creator/Influencer with Christina Butcher.
Our world today has diverse ways of creating income. We all know of content creators and influencers, right? These people are making our marketing diverse, easier, and cheaper. Today I have the pleasure of hosting Christina Butcher joining me on the show. She is a content creator/influencer. Christina is the owner of Hair Romance.
Christina shares her journey to becoming the fantastic content creator she is today. She shares how she got into the space, how she grew the audience, the money she makes, and how to sponsor as an influencer.
In return, I share some amazing nuggets with Christina on how she can grow her business and prepare for an exit. If you’re a content creator making a living on social media and online platforms, this conversation will provide valuable insights on how to sell your YouTube channel or influencer platform.
Would you like to learn more? Listen to this episode.
Key Talking Points of the episode:
[03:15] Getting to know Christina’s business
[08:33] Is Christina an influencer or a content creator?
[09:36] How long did it take Christina to start earning as a content creator
[14:13] Christina’s sales products
[15:13] How does Christina find sponsors?
[16:28] What do sponsors look for when choosing an influencer?
[18:29] Do sponsors consider numbers when considering an influencer?
[20:38] How to get land sponsors
[26:07] Whom does Christina work with?
[27:06] Where does Christina get ideas for her content?
[28:34] How dies Christina convert her ideas to content?
[31:34] How much does Christina’s business make?
[34:28] Is Christina’s business sellable/transferable?
[38:57] How Christina can prepare to exit her business
[41:03] How Christina can find models for her business
[43:09] The essence of creating systems
[45:36] How to find buyers for your business
[55:23] How can Christina boost her business valuation?
Magical quotes from the Episode:
“Any kind of challenge series of content where people were forced to come back to see the next one is a really great way to build.”
“Don’t work with brands and products that you don’t believe in. There is no longevity in an influencer career, if you’re just working with anyone that will come along with a cheque.”
“Ideas are easy, the execution is expensive.”
“Any kind of educational content can be built as a bit of a template. Think of it that as a recipe, and then that kind of as an easy way that you’re out, it’s not so hard to think about how to film that.”
Connect with Christina Butcher: